ROI on Ad Campaigns Increased by 30% for DagelijkseBroodkruimels.nl
How we helped DagelijkseBroodkruimels.nl improve data accuracy and ROI through server-side tagging.
The Problem
Before partnering with us, DagelijkseBroodkruimels.nl faced significant challenges with their analytics setup:
- Data loss due to browser restrictions and ad blockers.
- Incomplete attribution for their ad campaigns.
- Privacy concerns over sending user data directly to third parties.
These issues led to inefficient marketing campaigns and inaccurate reporting, making it difficult to optimize their ROI.
The Solution
We implemented a server-side tagging solution tailored to the needs of DagelijkseBroodkruimels.nl:
- Configured a server-side Google Tag Manager (SGTM) container.
- Pseudonymized user data to comply with GDPR regulations.
- Improved tracking accuracy by bypassing browser restrictions and ad blockers.
- Integrated with platforms like Google Analytics and Meta Ads to provide complete attribution data.
This setup ensured secure data processing and optimized the effectiveness of their marketing campaigns.
The Results
The impact of our solution was immediate and measurable:
- Data accuracy improved by 95%.
- ROI on ad campaigns increased by 30%.
- Full compliance with GDPR and other privacy regulations.
- Seamless integration with multiple marketing platforms.
Working with The Tracking Firm has completely optimized our approach to analytics. Thanks to their solution, we can now manage our campaigns with confidence, knowing we have accurate, compliant data.
👑 You have full control and transparency over your tracking data.
Frequently Asked Questions
Find answers to frequently asked questions here. Contact our support team if you have any further questions.
What is server-side tracking, and why does it matter?
Server-side tracking routes your tracking data through a secure server, ensuring greater data accuracy, compliance with privacy laws, and the ability to bypass ad blockers and browser restrictions.
Who is this service for?
Our service is designed for marketing agencies and businesses that want reliable, accurate, and privacy-compliant tracking solutions without managing the technical complexity themselves.
How does server-side tracking improve campaign performance?
By collecting cleaner and more complete data, server-side tracking ensures better attribution, sharper targeting, and higher ROI for your campaigns.
Do you work directly with our clients?
No, we manage the technical aspects of tracking while keeping agencies in full control. We guide your clients through the onboarding process when needed but ensure communication flows through you.
What platforms do you support?
We support integrations with platforms like Google Analytics 4, Facebook Conversions API, TikTok Ads, LinkedIn Ads, Shopify, and more.
How much does it cost?
Our pricing starts at €40/month for small businesses and scales based on the number of requests and integrations required. Custom solutions are available for enterprise clients.
How long does it take to set up?
Most setups can be completed within 1-2 weeks, depending on client responsiveness and the complexity of the requirements.
Do you offer ongoing support?
Yes, we provide proactive maintenance and updates to ensure your tracking stays accurate and compliant as the landscape evolves.
What happens if we stop using your service?
You retain full control over your setup. We document everything to ensure a smooth transition should you choose to take over or work with another provider.
How do you ensure compliance with privacy regulations?
We design all setups to meet GDPR and other privacy regulations by focusing on secure data handling, user consent, and first-party data collection.
Founded in The Netherlands 🇳🇱. We respect your privacy.
Your Dedicated Team for Tracking Solutions
Streamlined Technical Setup
We handle the complexities of server-side tracking so you can focus on running impactful campaigns without worrying about the technical details.
Efficient and Predictable Processes
Our clear processes ensure minimal delays, predictable timelines, and transparent communication, keeping your projects on track.
Improved Campaign Performance
Accurate and compliant data translates to better insights, higher ROI, and more successful campaigns for your clients.